AGROSALON 2012 PROMOTION PROGRAM HAS BEEN APPROVED

The meeting was attended by the representatives of Marketing and Advertising Departments of the companies participating in the Exhibition: John Deere Agricultural Holdings and Rostselmash, KRONE RUS and KOLNAG, СASE, KLAAS, Quernerland Group CIS, EcoNiva-Tekhnika and Evrotekhnika.

AGROSALON 2010 was a great success and exposed high level of organization. The organizers believe that preparation for the next Exhibition should start immediately after the previous one is finished. That is precisely why the main topic of discussion at the first meeting of the working group was development and consideration of a fundamentally new AGROSALON 2012 promotion program and ways to attract more visitors.

«The success of the Exhibition depends on the number of its participants and visitors,» – says AGROSALON Project Manager Alla Elizarova. «The results of AGROSALON 2010 showed that a lot was done to achieve success, but we are not going to be resting on our laurels; we need a brand new approach to development. The major dividend of any exhibition project is the visitor. This becomes especially important when the Exhibition shifts to international biennial schedule.»

The participants of the working group plan to implement a whole range of marketing measures both in Moscow and other regions of the country in order to improve the status of the Exhibition, to increase its exposure effect and personality. This will provide correct and timely notification of the market participants about the future Exhibition events, its latest innovations and give the organizers an opportunity to devote full attention to AGROSALON visitors. Such individual approach will provide an opportunity for all interested companies to use their resources effectively and promote their products in the market.

The participants of the meeting decided to hold regular meetings of the working group and approved AGROSALON promotion program and events for the second quarter of 2011. The next meeting of the working group is planned for May 31, 2011.