Daily newspaper (№16)
THE PROJECT AGROSALON HAS BECOME THE COMMON OBJECTIVE FOR ALL THE PARTICIPANTS
From the 7th to the 11th of May the Russian Union of Manufacturers of Agricultural Machinery and Equipment for the agroindustrial complex «Soyuzagromash» by whom the exhibition of agricultural machinery AGROSALON is being organized held the traveling seminar devoted to organization and participation of the companies in exhibitions. Hospitable Turkey was chosen as the seminar location – the sea, sun and informal communication after the training have done their work.
«It was extremely important to destroy the existing stereotype like the exhibition is just a product demonstration when everyone is surviving the way he can. Our purpose was to teach the participants of exhibitions to make a profit – to present products correctly, draw the attention of visitors and communicate with them. And what is the most important thing – we tried to humanize the seminar so that people don’t disappear behind figures and all sorts of case solutions. Why, it's them who determine the success of the exhibition and that of the company», the director of the exhibition AGROSALON Alla Yelizarova says.
The representatives from 25 companies took part in the traveling seminar. All of them received the necessary knowledge and a charge of positive emotions to bring to life the important exhibition project of this year – the specialized exhibition of agricultural machinery AGROSALON! By the way, you can read what the participants themselves are saying about the seminar in the fresh edition of our newspaper.
LBR-INTERTRADE
My goal was mainly to communicate with people directly related to management of the exhibition AGROSALON and acquire invaluable experience in organization and realization of exhibitions, which was hundred percent successfully realized. A great seminar! Thank you for getting together, uniting and introducing us! Why, together we have the power!
Olga Tsiunel, Specialist of Marketing Department
AGROTECHMASH
I think that the past seminar and exchange of opinions is a creatively different step, which again shows that the steering committee of the exhibition is thinking and acting without using patterned acts, being eager to make the exhibition comfortable and useful both for visitors and exhibitors.
The seminar gave the opportunity to listen to various viewpoints concerning the exhibition Agrosalon and many other marketing mixes and obtain the experience of other companies; it provided much food for thought and development.
Dmitry Frolov, Head of the Press Office
HOLMER-RUS
Thank you for the needed and ultimately useful enterprise. I am sure that all the participants of the seminar benefited from it. We are pleased that the first pancake turned out not to be lumpy.
Vladimir Marnov, Director
SAME DEUTZ-FAHR RUSSIA LLC
Mr Nikolay Karasyov who is an exhibition professional gave competent answers to questions asked at the seminar. I made notes on many points from his speech, especially psychological aspects and those actions that are inadmissible for an exhibitor when he is at his stand.
The important thing is that the organizers of AGROSALON learnt from exhibitors about «bottlenecks» during organization of the exhibition; we hope that they will eliminate them where possible.
Alexander Semyonov, Director General
ROSTSELMASH
To my opinion, the experience of realization of this sort of seminars is invaluable for all the participants. The concept of the event is not a traditional one; it includes communication in an informal atmosphere, exchange of opinions, discussion of ideas and plans. All of this provides a new insight into the tasks and objectives associated to the exhibition activities.
It is very important that the organizers of the exhibition AGROSALON consider maximum effect of the exhibition as the corner stone, attracting
extensive resources for these purposes.
Ekaterina Afanasiyeva, Marketing Expert
MIT FREUNDLICHEN GRUSSEN
Thanks a million for organization of the seminar, for your work and for the society of competent experts. The seminar AGROSALON Turkey Incentive Tour 2009 was held in an unusual format: 10% of work and 90% of recreation, which allowed me to find many new and interesting ideas, being much more efficient than sitting in a stuffy office. I would like to recommend that the management should only work in this format. Good luck!
Drovaliyeva Natalya, Marketing Director
FRANTZ CLEINE
For the moment, nobody has realized an event similar to AGROSALON. The atmosphere of the seminar was relaxed and disposing for open communication. It is good on organizers that they are trying to involve the participants into the conversation using the discussed topics and offered games. I consider it a good illustration that I didn’t want to go first, but finally I realized that the trip was worth going.
Elena Smetannikova, Deputy Head of Delegation
CLAAS VOSTOK
Anyway, we would like to hope that the goal was achieved and the project AGROSALON became a common objective for all the participants which will be performed collectively, not individually! We aim to achieve an important goal – to create an exhibition of the international level for the benefit of agricultural manufacturers, which means for the benefit of the Russian Federation!
Svetlana Tsvetkova, Head of Marketing Department
BELAGROMASHSERVIS
Privately, it was very useful for me to learn the information on realization of exhibition events, for which a special thanks to Nikolay Karasyov! I would like to wish good spirits and good luck to all the participants in all the conceived projects! And I would like to tell organizers: keep it up!!! You have a great team and I believe that we will achieve the aimed good results by joint efforts.
До See you at «AGROSALON 2009»!
Vladimir Tarasov, Sales Department Manager
DON’T MISS YOUR CHANCE TO TAKE PART
IN THE SPECIALIZED EXHIBITION
OF AGRICULTURAL MACHINERY
AGROSALON 2009!