Daily newspaper (№22)

Vladimir Putin supported exhibition AGROSALON

and appreciated in value its role in the development of agriculture in Russia

In the opinion of Chairman of the Government, today the exhibition is one of the largest specialized sites for presentation of new agromachinery specimens and is unique in Russia.

Such a high estimate of the international specialized exhibition of agricultural machinery AGROSALON was given by Chairman of the Government of Russia in his welcome address to its participants and guests.

Vladimir Putin noted that the exhibition is a significant international event and ranks equal to such major agricultural machinery expositions as AGRITECHNIKA in Hannover and SIMA in Paris. "The exhibition is unique in Russia and can confidently compete with the leading foreign industry shows. The more so, as world-known companies, recognized leaders in agricultural machine building present here", - he says in his address welcome address.

Indeed, the leading Russian and foreign manufacturers who have a variety for farmers will present their products at AGROSALON 2009. Many companies scheduled demonstration of their new models just for AGROSALON.

In the opinion of Chairman of Government of Russian Federation of Russia, the exhibition offers ample opportunities for implementing investment projects, imparts an additional impulse to engineering, facilitates development of new equipment and implementation of more efficient resource-saving technologies and supports strengthening of mutually advantageous cooperation ties.

For reference
The exhibition was supported by Chairman of the Government of Russian Federation V. V. Putin, Ministry of Industry and Trade of Russian Federation, Ministry of Economic Development of Russian Federation, deputies and senators of agrarian committees of the State Duma and the Federation Council, Union of Machine-Builders of Russia, Russian Union of Entrepreneurs and Industrialists, as well as Association of agromachinery manufacturers of Germany VDMA Landtechnik and federal Ministry for Food, Agriculture and Protection of Consumers of Germany.

Come on foot, leave by jeep

a superb promotional event will take place at agricultural machinery exhibition AGROSALON

From the 16th to the 19th of September, 2009 during active days of the International specialized exhibition of agricultural machinery AGROSALON valuable prize drawing will be held among its visitors. The capital prize is the legendary Russian off-roader - UAZ-Patriot.

Any farming entity manager visiting the specialized exhibition of agricultural machinery AGROSALON can try his luck and become the owner of the legendary Russian jeep UAZ-Patriot. But… only one person will get the off-roader start key.

It is a fully paid-up and honest drawing. Anyone can win the prize of AGROSALON. One doesn't need buying a lottery ticket, it's enough to fill in a form and come to the exhibition. So, watching equipment innovations at AGROSALON and selecting a necessary machine for the forthcoming sowing and harvesting campaigns one can both do business, and return home with a new off-roader.

To participate in the promotion, just register (it can not take longer than one minute) at the exhibition web site www.agrosalon.ru. Alternatively, make a call by hot-line telephone number 8-800-100-16-16, and operators will do all painstaking job for you.

Interested? Then this is the main condition. Eligible participants of this promotion event are sole proprietors and farming entity managers from Russian Federation or CIS states, or their representatives (by attorney).

Those who will be less lucky than the jeep winner can win implements necessary at any farm - a quad bike and a mower. You can use the machines for going for fishing or mowing grass on a lawn or in the orchard.

Announcement of results will take place on the 18th of September, 2009.

UNUSUAL MARKETING

AGROSALON organizers proved to be really resourceful. The latest marketing ploy was omitting one letter "A" in the name of exhibition - and it was a slight brain freeze for many people (AGROSLON: "SLON" (СЛОН) = "ELEPHANT" in Russian).

A call Moscow Zoo and a question what it will cost them to exhibit not only elephant Kesha, but also dens with saber-toothed Indian tigers confirmed all our concerns - AGROSALON are interesting not only for agricultural machinery manufacturers and equipment consumers. No more experiments.

There was another idea - AGROSALO...(SALO (САЛО) = BACON in Russian)... We managed to avoid an international scandal, anyway. Some colleagues prompted us that current Ukrainian politicians have long since patented such a word and are going to use it actively during presidential pre-election campaign.

To stop disorienting our appreciative readers, let us show our cards. But there is nothing to hide any more, as just in a month will meet many of you who called and wrote to us, at specialized agricultural machinery exhibition AGROSALON. And we will show you all elephants kept just for such an occasion.

See you at AGROSALON where we not only guarantee you an entertaining business program and interesting agricultural machinery show, but also good mood.

What does this good-tempered and industrious animal symbolize?

An elephant is an embodiment of wisdom, strength and prudence. In Ancient India the elephant was a symbol of royal dignity, invincible power and prudence.

In China the elephant is an embodiment of strength, circumspection, keenness, energy and a symbol of longevity.

In Graeco-Roman tradition an elephant is a symbol of Mercury, an emblem of wisdom. In concepts of ancient Romans the elephant was associated with victory, and was an embodiment of Glory in figurative arts, and meant longevity, immortality, victory over death. Later these concepts were reflected in Christian tradition where the elephant became a symbol of Christ's victory over death and evil.